Dettol Nigeria Launches 12hrs Protection Challenge

Dettol Nigeria has initiated the “Dettol Original 12hrs Protection Challenge,” a nationwide consumer storytelling competition aimed at promoting hygiene practices among Nigerians. The challenge invites participants to create and share a 60-second video on Instagram, featuring Dettol Original Soap and their personal stories related to the product.

This competition runs from July 13 to August 15, 2023, with 25 winners receiving exciting prizes. Boma Harrison, Marketing Director of Reckitt West Africa, stated that the campaign aims to remind Nigerians of the importance of consistent hygiene, especially during the rainy season, which increases the risk of waterborne diseases.

The initiative is part of the broader “12 Hour Protective Shield” campaign, emphasizing the protective benefits of Dettol Original Antibacterial Bar Soap, which offers a 12-hour protective shield against germs. Dettol has a long history of promoting hygiene education in Nigeria, and this challenge seeks to celebrate its role in households while encouraging healthier habits.