Erling Haaland Sues Norwegian Air for Image Misuse

Erling Haaland has initiated legal proceedings against Norwegian Air Shuttle ASA for unauthorized use of his face and identity in a World Cup advertising campaign. Lawyer Thomas Hagen confirmed that the lawsuit was filed on behalf of York Promotions Ltd. and Erling Braut Haaland.

The case centers on Norwegian Air's use of Haaland's identity and brand without his consent to market airline tickets related to the World Cup. Specific terms of the case have not been disclosed, but Norwegian has since deleted several social media posts featuring Haaland.

One post included an edited image of a Norwegian aircraft with Haaland’s trademark hairstyle and the text: “We have never looked more Norwegian.” Norwegian Air described the lawsuit as “baffling” and stated that the posts were spontaneous responses to the Norway national team's performance during the summer. Myhre, a representative of the airline, expressed hope for a reasoned discussion to resolve the matter.