Experts Promote Human-AI Collaboration in PR Day

On World PR Day 2026, celebrated in Lagos, experts, including Mirabel Aleladia, founder and chief strategist of Minc, advocated for the collaboration between human intelligence and artificial intelligence (AI) in the public relations profession. Aleladia highlighted that while AI can enhance communication strategies, it should not replace human judgment, which remains central to effective communication.

She pointed out the challenges of widespread media illiteracy and inadequate access to quality education, which contribute to the spread of misinformation. Aleladia called for government and educational institutions to invest in media literacy programs to equip citizens with the skills needed to identify credible information sources.

She noted that AI tools, such as ChatGPT and Claude Gemini, can assist with routine tasks but emphasized that strategic thinking and emotional intelligence are irreplaceable in crisis communication and reputation management. Aleladia expressed confidence that the public relations profession will continue to grow in relevance amid digital transformation.