Nigerian PR Professionals Seek Greater Corporate Influence

Nigerian public relations professionals are advocating for a redefined role in the corporate landscape, seeking recognition as strategic advisers who influence business decisions and manage reputational risks. This initiative was highlighted during World PR Day 2026 in Lagos, where the fifth edition of the PR Power List was unveiled, recognizing 50 influential public relations and communications professionals.

Omawumi Ogbe, Managing Partner at GLG Communications and creator of the PR Power List, stated that the initiative aims to spotlight professionals who play critical roles behind the scenes. She emphasized the need to change perceptions of the industry.

Kwame Senou, Executive Director at THOP, noted that modern PR practitioners must evolve beyond tactical communication to become trusted advisers. Dr Ike Neliaku, President of the Nigerian Institute of Public Relations, highlighted the importance of PR in managing reputation and crises.

Nigeria is set to host the World Public Relations Forum in November 2026, expected to attract around 3,000 delegates from over 126 countries.