Nigeria Aims to Unlock $100 Billion Tourism Economy

The Nigerian federal government is initiating plans to unlock a $100 billion tourism economy by implementing a single tourism calendar for the country. This announcement was made by the Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musawa, during the ‘Ember to Remember’ National Stakeholders Conference held at Latanna Hall, Eko Hotel and Suites, Victoria Island, Lagos.

The conference was organized in collaboration with MyCityApp, and Musawa stated that the government is partnering with state governments and corporate entities to achieve this goal. She highlighted Nigeria's rich cultural assets, including music, fashion, food, and heritage, which can attract significant investment and tourism.

Musawa emphasized the need for deliberate planning and collaboration to realize this opportunity, aligning with President Bola Ahmed Tinubu's economic vision to expand Nigeria's economic base. She acknowledged Mrs. Ifeoma Chukwu, CEO of MyCityApp, for her leadership and commitment to this initiative, which aims to transform tourism into a serious economic sector.