MultiChoice Cuts DStv Subscription Prices in Kenya

MultiChoice is implementing a restructuring of DStv subscription prices in Kenya, reducing the number of packages from six to four, effective November 5. The new pricing strategy aims to attract customers who have shifted to streaming services and more affordable digital options.

The entry-level DStv Starter package will be priced at Sh750 (approximately N7,750) and will offer 116 channels along with one major-league football match per week. The mid-tier DStv Sports package will cost Sh3,000 (about N31,000) monthly, providing 159 channels that include every EPL match, Europa League, Conference League, WWE, and UFC content.

The top-tier DStv Ultimate package will be available for Sh7,300 (about N75,409) per month, representing a 37.6% reduction from the previous Premium subscription price of Sh11,700 (about N120,914). This package includes up to 180 channels featuring various sports events.

The changes come in response to a decline in DStv's market share in Kenya, which fell from 60.2% in September 2022 to 41.3% in June 2026, alongside a drop in subscriber numbers from 3.66 million to about 640,000.