SKOT Communications' Onoriode Advocates for Messaging Frameworks

Edafe Onoriode, the Director of Business Transformation and Strategy at SKOT Communications, emphasized the necessity for organizations to develop coherent messaging frameworks to protect their reputations and maintain stakeholder trust. He stated that the rapid pace of public reactions in Nigeria makes traditional communication methods, such as press releases and scripted interviews, increasingly ineffective.

In his statement titled ‘The Architecture of Messaging: Designing Narratives That Speak to Your Market,’ Onoriode highlighted that an organization’s identity is shaped by various factors, including executive statements, customer experiences, and employee feedback. He noted that an aggrieved customer or an employee sharing their experiences could significantly influence a brand's image.

Onoriode proposed that organizations should focus on creating a central narrative adaptable to different audiences while maintaining their core identity. He identified brand purpose and positioning as crucial elements for effective messaging, explaining that purpose defines an organization’s existence beyond its products, while positioning clarifies how it is perceived in the market.