Firms Urged to Boost Investment in Brand Communication

During a public speaking masterclass event in Lagos, Akin Akingbogu, Co-Convener of Eloquent Unfiltered, called on firms to enhance their investment in brand communication. He stressed the necessity for organizations to train their communication officers, viewing the development of public relations departments as a crucial investment.

Akingbogu pointed out that effective brand communication is vital for both public and private sectors, as organizations must adapt to rapidly changing macroeconomic conditions. He noted that firms need to take charge of potentially unfavorable situations and communicate effectively, aligning their messaging with organizational values.

Akingbogu also mentioned that the ability to communicate ideas is essential for young entrepreneurs, as poor communication can have detrimental effects in business negotiations.