EXMAN Introduces New Standards for Experiential Marketing

The Experiential Marketers Association of Nigeria (EXMAN) is taking significant steps to reshape the country's experiential marketing industry by introducing new governance standards, ethical guidelines, and a proposed pricing benchmark aimed at enhancing professionalism and market transparency. These resolutions were established during EXMAN's 2026 Annual General Meeting held in Uyo, Akwa Ibom State, under the theme ‘Collaboration as Currency.’ The three-day event gathered industry leaders to discuss sustainable growth strategies.

EXMAN President Tolulope Medebem emphasized the importance of collaboration among agencies, clients, regulators, and academia for the industry's future. A key outcome was the presentation of the updated EXMAN Scope of Practice and Code of Conduct, which aims to clarify professional expectations and strengthen ethical practices.

Members also approved the development of an EXMAN Industry Pricing Benchmark to address pricing inconsistencies. An Extraordinary General Meeting will be convened to ratify the updated governance documents.

Additionally, EXMAN engaged with students from the University of Uyo to discuss career opportunities in experiential marketing.