Mike Adenuga Launches "Never Settle for Less" Campaign

Chief Mike Adenuga Jr., founder of Globacom, launched the brand campaign "Never Settle for Less" in Lagos, coinciding with the company's 23rd anniversary. This campaign embodies his philosophy of ambition and resilience, encouraging Nigerians to overcome limitations.

Adenuga's business journey includes significant achievements in telecommunications, oil, banking, and real estate. After facing setbacks, including the revocation of his first GSM licence in 1999, he secured the Second National Operator licence in August 2002, leading to Globacom's commercial launch in 2003, which introduced per-second billing.

His investments in infrastructure, such as the Glo-1 submarine fibre-optic cable connecting Nigeria to the UK, further established Globacom as a competitive force. Adenuga's entrepreneurial journey began in 1979, and he has also contributed to education, healthcare, culture, and sports.

President Bola Tinubu praised Adenuga's contributions to Nigerian enterprise in a tribute marking his 73rd birthday.