Minister Musawa Launches D30 Platform for Job Creation

Barrister Hannatu Musa Musawa, the Minister of Art, Culture, Tourism and the Creative Economy, unveiled the D30 Platform, also known as Destination 2030, to drive investment and create over three million jobs in Nigeria's creative economy. The platform aims to transform Nigeria's cultural and creative assets into measurable economic growth by providing reliable data, research, and economic intelligence to guide government policies and support businesses.

Musawa emphasized the potential of Nigeria's music, film, fashion, visual arts, literature, cultural heritage, and tourism industries, which have been limited by a lack of comprehensive data. The initiative aligns with President Bola Tinubu’s Renewed Hope Agenda and targets a $100 billion contribution to Nigeria's GDP by 2030.

Musawa highlighted the need for strategic investments and collaboration between the government and the private sector to achieve these goals. The Permanent Secretary of the Ministry, Abdulkarim Ozi Ibrahim, noted that D30 would serve as a centralized source of information to enhance planning and investment decisions.