MultiChoice Nigeria Expands Focus on Creative Economy

MultiChoice Nigeria is transitioning into a broader role within Nigeria's creative economy, as announced by Chief Executive Officer Kemi Omotosho. The company, which has been operating in Nigeria for over three decades, is shifting from a traditional pay-TV provider to a significant player in content production, local talent development, and infrastructure.

Omotosho highlighted that MultiChoice now collaborates with various stakeholders, including producers, actors, and small businesses linked to the entertainment sector. The company is adapting to a new ownership structure following its acquisition by a France-based global media and entertainment group in September 2025, which provides access to enhanced scale, technology, and international expertise while maintaining its local identity.

Omotosho emphasized the importance of local investment and producing relatable content for Nigerians. Additionally, MultiChoice is actively working with the Nigerian Copyright Commission and the Federal Ministry of Art, Culture, Tourism and the Creative Economy to combat piracy, which threatens the livelihoods of those in the entertainment industry.