MultiChoice Nigeria Expands Role in Creative Economy

Kemi Omotosho, the Chief Executive Officer of MultiChoice Nigeria, stated that the company has evolved from merely providing entertainment to becoming a significant participant in Nigeria's creative economy. This transition includes involvement with local talent, content production, and infrastructure.

Omotosho emphasized that MultiChoice is not just a content distributor but also invests in the ecosystem surrounding the creative industry, which includes producers, actors, and small businesses. Following its integration into CANAL+ in September 2025, MultiChoice Nigeria benefits from enhanced technology and international expertise while retaining local operational flexibility.

Omotosho highlighted the importance of local investment and the need to produce content that resonates with Nigerians. She also mentioned the company's efforts against piracy, collaborating with the Nigerian Copyright Commission and the Federal Ministry of Art, Culture, Tourism and the Creative Economy to protect the creative economy and educate the public on piracy's consequences.