NBA Africa Launches Recreational Basketball in Nigeria

NBA Africa announced a partnership with Future Concerns Nigeria Limited to launch NBA REC, a recreational basketball platform aimed at players aged 18 and older, marking the first NBA REC program in West Africa. The initiative will kick off with the inaugural NBA REC University Tournament at the University of Lagos on August 7-8, featuring eight men's university teams from across Nigeria.

Munch It, a snack brand under Kellogg Tolaram Nigeria Limited, will also serve as an Official Partner for the tournament. Fola Folowosele, Head of NBA Nigeria, stated that the collaboration aims to create opportunities for young people to engage with basketball, while Dr. Eng.

Anthony Oguike, Managing Director of Future Concerns, emphasized the importance of investing in university sports to develop future leaders. Enoma Aito, Munch It Brand Manager, expressed excitement about uniting young people through basketball, which embodies community values central to their brand.