NBC DG Advocates for IP Protection in Creative Industry

At the NEMCEA 2026 conference held in Ikeja, Mr. Charles Ebuebu, the Director-General of the National Broadcasting Commission (NBC), called for stakeholders in Nigeria's creative economy to prioritize intellectual property (IP) protection and monetisation structures. He stated that while Nigerian stories possess significant cultural and commercial value, this potential remains largely untapped due to inadequate legal frameworks, lack of investment, and limited access to international markets.

Ebuebu articulated a vision for the media industry to create compelling narratives that can be transformed into sustainable economic value and confidently exported globally. He reaffirmed the NBC's commitment to fostering a regulatory environment conducive to innovation and investment.

The conference, organized by the Electronic Media Content Owners Association of Nigeria (EMCOAN), featured discussions on various topics, including the Digital Switchover and emerging opportunities in insurance and risk management within the creative sector.