Samsung Targets 10% Foldable Market Share by 2028

Samsung Electronics West Africa announced its goal to increase sales in the foldable smartphone market by 10% by 2028 during the launch of its new Galaxy Z series in Lagos. Joy Tim-Ayoola, Head of Mobile Experience, stated that the company expects a 20% year-on-year growth globally, with the foldable market contributing significantly to the premium smartphone segment.

The Galaxy Z series is designed for enhanced productivity and user experience, featuring models like the Galaxy Z Fold8 Ultra, which offers advanced multitasking capabilities and optimized AI features. Stephen Okwara, the firm’s Product Manager for Mobile Experience, emphasized the larger screens of the Galaxy Z Fold8 and Fold8 Ultra, which facilitate easier multitasking.

Oge Maduagwu, Head of Marketing Communications, noted that evolving user behavior and increased content consumption influenced the development of the new Z series, highlighting the importance of consumer feedback in driving innovation.