Samsung Jabs Apple After Foldable iPhone Duo Launch

On September 9, 2023, Apple officially launched the foldable iPhone Duo, priced at $1,999, marking its entry into the foldable smartphone market. In response, Samsung Mobile US took to X (formerly Twitter) to deliver a sarcastic message, stating, “Let us know when you’re done reheating our leftovers,” indirectly referencing Apple without naming it.

Samsung's post coincided with Apple's launch event and included the phrase “so far, so same,” along with the hashtag #ItsTimeToSwitch, indicating its competitive stance. Samsung has been in the foldable phone market since 2019, having launched the original Galaxy Fold and subsequently refining its offerings, including the current Galaxy Z Fold8.

This competitive dynamic positions Samsung and Apple directly against each other as Apple enters a market where Samsung has several generations of experience, suggesting that Apple is banking on a late entry providing it with a strategic advantage.