Samsung Targets 10% Premium Smartphone Market Share

Samsung is targeting a 10% share of the premium smartphone market by 2028, focusing on its foldable devices, Galaxy Z Fold8 and Fold8 Ultra, unveiled during a press briefing in Lagos. As a leader in the foldable smartphone segment, Samsung aims to strengthen its market position and promote wider adoption of foldable technology.

Oge Maduagwu, Head of Marketing Communications, projected a 20% annual growth for the global foldable smartphone market, with sales expected to double by 2028. Maduagwu acknowledged the increasing competition but described it as a catalyst for innovation.

Stephen Okwara, Product Manager for Mobile Experience, highlighted the new models' features, including enhanced power, AI capabilities, and an advanced camera system, designed to improve user experience. The Galaxy Z Fold8 Ultra is noted as Samsung's most advanced foldable design to date.

Joy Tim-Ayoola, Head of Mobile Experience, encouraged customers to register on the Samsung Care platform for device protection and repair services.