Taylor Swift Moves to Dismiss Trademark Lawsuit

On June 30, 2023, Taylor Swift's legal team submitted a second motion to dismiss a trademark infringement lawsuit filed by Las Vegas performer Maren Flagg concerning the branding of Swift's album "The Life of a Showgirl." The motion, filed in the US District Court for the Central District of California, targets Flagg's First Amended Complaint from June 16. Swift's attorneys, representing her, TAS Rights Management, UMG Recordings, and Bravado International, described the claims as "absurd" and argued that the lawsuit is an attempt by Flagg to gain publicity.

The motion invokes the Rogers v. Grimaldi test, asserting that the album title has artistic relevance and does not mislead consumers.

It also challenges the court's personal jurisdiction over Swift and TAS Rights Management, stating that neither is based in California and that all business activities are conducted from Tennessee. The motion references a December 2025 ruling in a similar case involving Lady Gaga, which supports the defendants' position.