TBWA\Concept Unit Appoints New CEO to Drive Diversification

TBWA\Concept Unit has appointed Mr. Georg Isitua Onukwu as the new CEO, effective July 1, 2026.

He plans to expand the agency's operations within the creative industry by diversifying into technology, music, and food sectors. Onukwu aims to support clients in the creative industry and address challenges such as shrinking budgets and the need for innovation.

During his tenure, he will focus on balancing collaboration with music labels and food influencers and will oversee film production, with the next movie set to release in November of this year. Onukwu acknowledges that clients perceive the agency as not innovative and slow to adopt new technologies.

He intends to tackle these challenges, as technology is becoming a significant revenue source for businesses. Clients are increasingly questioning the return on investment, prompting the need for innovative solutions, including the use of AI tools like ChatGPT in music production and scriptwriting.