ITF to Rebrand as World Tennis in 2026

The International Tennis Federation (ITF) has announced its plans to undergo a rebranding process and will be known as World Tennis starting in 2026. This move aims to enhance the global appeal and recognition of the governing body for tennis worldwide.

The ITF, which governs international tennis competitions and sets the rules for the sport, is looking to position itself as a more inclusive and modern organization under the new name. The change is expected to bring about a fresh identity and potentially attract more interest and investment in the sport on a global scale.