Apple Music's Strategy: No Public Streaming Numbers

At the Varieti Entertainment Market Summit held on April 22, 2026, Angel Schusser explained why Apple Music does not publicly display streaming numbers. The company considers such numbers boring and not interesting, focusing instead on creating great products.

Schusser emphasized that Apple Music's approach stems from a long-standing commitment to creativity, which has led to the development of several products within its entertainment ecosystem, including Shazam and iTunes. The company prioritizes understanding artists rather than turning music into a number-driven competition.

While artists and labels have access to streaming data to identify listening demographics, Apple Music believes it is more beneficial to keep this information private from public consumption. This approach reflects a belief that commercial success in the digital era should not solely be quantified by streaming numbers, which have become a major interest for fans and can influence how artists are perceived in the competitive landscape of digital streaming platforms.