Unilever and Google Cloud Forge Five-Year Partnership

Unilever has announced a five-year partnership with Google Cloud to accelerate its business transformation using Google Cloud's advanced AI and data platform. This collaboration aims to enhance Unilever's global brand portfolio, which includes iconic brands such as Dove, Vaseline, and Hellmann's.

The partnership will leverage Google Cloud's enterprise AI platform, Vertex AI, to build new capabilities in brand discovery and measurement, augmenting market strategies. Willem Uijen, Chief Supply Chain Officer at Unilever, emphasized that this technological move aligns with Unilever's core value creation and will increasingly shape the company's approach to AI.

Tara Bradi, Partner at Google Cloud for EMEA, noted that the partnership will enable Unilever to boldly reimagine its business processes, moving beyond merely modernizing legacy systems to deploying advanced models like Gemini, which create intelligent systems that can reason, learn, and act.