KWASAA and ARCON Enforce Campaign Regulations for 2027

As the 2027 general elections approach, the Kwara State Signage and Advertisement Agency (KWASAA) and the Advertising Regulatory Council of Nigeria (ARCON) have instructed political parties and actors to obtain necessary approvals for political jingles and billboards. Mr. Toba Adeyeye, the general manager of KWASAA, stated that the agency would remove offensive billboards and posters while prosecuting offenders to maintain order in the industry.

He emphasized that the agency's role extends beyond revenue generation, focusing on public safety and compliance with the law. Adeyeye expressed concerns about the potential rise of unauthorized campaign materials and announced plans for a stakeholders' engagement to clarify the rules governing political advertising.

Mr. Abdurasaq Yusuf, ARCON's Zonal Coordinator in Ilorin, reminded parties that advertisements must be vetted and approved before public display, warning against misleading claims. ARCON has introduced expedited vetting options to facilitate compliance with these regulations.