Amstel Malta Launches Easter Village in Eastern Nigeria

Amstel Malta is set to host the “Easter Village” experience across three cities in Eastern Nigeria—Aba, Awka, and Enugu—scheduled for April 4-6, 2026. This multi-city festival aims to celebrate the Easter season by providing a vibrant and memorable space for families to relax and enjoy cultural experiences together.

The initiative is designed to reinforce the brand's commitment to creating meaningful experiences that strengthen family bonds and community connections during this significant holiday period. Franci Obiajulu, the Senior Brand Manager of Amstel Malta, emphasized that the Easter season is deeply rooted in traditions that connect families, particularly in the eastern region.

The festival will feature tailored versions in each city to ensure local relevance while maintaining a consistent festive identity. Amstel Malta's focus is on deepening community engagement and reflecting the values that consumers hold dear, ensuring families can safely enjoy a culturally rich atmosphere during the Easter celebrations.