Mofoluwato Anidugbe Launches Daily Food Farms in Nigeria

Mofoluwato Anidugbe, Vice President and A&R at a music label, has launched Daily Food Farms, an agricultural platform designed to make land ownership and food production accessible to professionals. Anidugbe's interest in agriculture stemmed from concerns about rising food costs and the origins of food consumed in Nigeria.

Daily Food Farms operates under the model “Own. Grow.

We do the work,” offering three options: OWN for land acquisition, GROW for managed food production participation, and OWN + GROW for combined ownership and management. The company manages all production aspects, including infrastructure, labor, and market coordination, targeting professionals who lack time or expertise in farming.

Daily Food Farms is developing its first agricultural estate, currently growing over 15,000 tomato seedlings, with plans to expand into other crops and products. Anidugbe aims to create a broader agricultural ecosystem linking production, processing, and distribution while cautioning partners against viewing agriculture as a guaranteed profit venture.