Queinette Ihuoma Eze Launches Successful Fragrance Line
Queinette Ihuoma Eze is the founder of Beguile, a fragrance house that has grown significantly since its establishment in 2021. The brand offers ten fragrances, including seven perfumes and three perfume oils, and has garnered tens of thousands of customers across Nigeria, the UK, the US, and Canada.
Ihuoma's passion for perfumes was influenced by her mother, who cultivated a perfume collection during Ihuoma's childhood. Despite earning a degree in Building Technology from Obafemi Awolowo University and running various businesses, Ihuoma pivoted to the fragrance industry during the 2020 pandemic lockdown.
She moved to Dubai in 2019, where she found inspiration and collaborators. Each Beguile fragrance begins with a scent family, and Ihuoma personally tests each scent for months, ensuring it meets her high standards before launching.
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