CAP PLC Launches Spruce Paint Brand in Nigeria

CAP PLC, through its brand Dulux, launched a new mid-tier paint brand named Spruce on Tuesday in Lagos. This initiative aims to meet the growing demand for affordable, durable, and high-quality paint solutions in Nigeria.

The event was attended by architects, interior designers, real estate developers, and representatives from government agencies and professional bodies in the built environment sector. Mr. Bolarin Okunowo, Managing Director of CAP PLC, described the new brand as a strategic response to changing consumer preferences, particularly the increasing demand within the mid-tier paint market.

The Spruce brand is designed to combine performance with affordability and style, ensuring that Nigerian consumers have access to reliable paint solutions. Mr. Aramid Nwokediuko, Head of Corporate Services at CAP PLC, noted that the launch reflects the company's commitment to innovation and expanding access to quality products.

Spruce will be available in four variants and features a palette of 100 standard colors, with a campaign aimed at celebrating individual self-expression.