CAP Plc Launches Spruce Mid-Tier Paint Brand in Nigeria

CAP Plc unveiled its Spruce mid-tier paint brand as part of the Dulux portfolio, aiming to deepen its presence in Nigeria's growing affordable paint segment. The launch event, held in Lagos, was attended by architects, interior designers, and trade partners.

Managing Director Bolarin Okunowo stated that the new product reflects changing consumer preferences for quality products at accessible prices. The Spruce brand is designed to meet the needs of value-conscious consumers and offers solutions that combine performance and style while maintaining the trust associated with the Dulux heritage.

The product is available in four variants: acrylic satin, emulsions, textured, and gloss, featuring a palette of 100 standard colors and 10 culturally inspired colors. The campaign encourages self-expression among younger consumers.

Head of Corporate Services Aramid Nwokediuko noted that the launch is part of a broader strategy to expand the Dulux brand across premium, mid-tier, and standard market segments.