Chain Reactions Africa Wins Global SABRE Award for PR
Chain Reactions Africa, a prominent public relations consultancy based in Lagos, has received global recognition for its "From Promises To Proofs" campaign, which was selected as one of the 40 Best PR Campaigns at the 2026 Global SABRE Awards. This accolade is notable as Chain Reactions Africa is the only Nigerian PR firm on the global list, competing against major multinational networks.
The campaign was developed in collaboration with the Presidential Media and Communications team to effectively communicate President Bola Ahmed Tinubu’s reforms agenda. Israel Opayemi, Founder and Chief Strategist of Chain Reactions Africa, expressed that this recognition signifies the capability of Nigerian creativity and strategic execution on a global scale.
The Global SABRE Awards will take place in Chicago on October 26, where the campaigns will be ranked, followed by a showcase at the 15th Global Public Relations Summit on October 27. The campaign previously won in the Public Sector/Government category at the 2026 Africa SABRE Awards.
Plus234Feed summary based on reporting from This Day. Read the original report below.
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