Cross River Tourism Bureau Aims for Unified Experience

The Cross River State Tourism Bureau, under the leadership of Managing Director/CEO Mr John Atsu, is initiating efforts to unify tourism stakeholders and enhance the state's destination offerings. During an interview at the 22nd edition of Akwaaba Africa Travel Market, Atsu emphasized the importance of presenting Cross River as a single, cohesive tourism experience, as visitors perceive it as one destination.

He highlighted the need for community participation in tourism, stating that involving local communities can create jobs, strengthen local economies, and encourage the protection of tourism assets. The bureau plans to utilize digital tools, including artificial intelligence, to market Cross River's diverse attractions, which include rainforests, wildlife, and cultural heritage.

Atsu acknowledged the pressure on hotel capacity during major events in Calabar but mentioned that new hotel facilities are being developed to accommodate visitors. He is expected to inspect a significant hotel facility nearing completion, which will surpass the largest existing hotel in Calabar.