Dentsu Creative Names Maxwell Ngari Chief Creative Officer

Dentsu Creative has officially appointed Maxwell Ngari as the first Chief Creative Officer for East Africa, a historic milestone for the agency's operations in the region. Ngari, a seasoned Kenyan executive and creative director, will oversee creative strategies in Kenya, Uganda, Tanzania, and Zambia, leading a team of 120 professionals dedicated to delivering culturally resonant and commercially impactful campaigns.

His mandate includes elevating creativity as a core business driver and fostering award-winning work while cultivating a collaborative talent ecosystem across East Africa. Ngari is a multi-award-winning leader, with achievements including a gold Grand Prix at the 2025 Loerie Awards for the Tusker "Stitch Cheer" campaign, and recognition at the Cannes Lions.

Dawn Rowland, CEO of Dentsu Africa, emphasized that Ngari's appointment reflects the company's commitment to creative strategic growth in Africa's creative industry, as multinational brands increasingly seek homegrown talent that resonates locally while inspiring internationally.