PwC Survey: Family-Owned Firms' Growth Slows to 25% in 2025, Facing Tech Challenges

The PwC survey revealed a decline in growth momentum for family-owned businesses to 25% in 2025, down from 43% two years prior. The study emphasized the need for family firms to innovate and adapt to market disruptions, warning of underpreparedness for technological changes.

High-performing family companies with clear purposes and patient capital were found to outpace peers. In Nigeria, the survey reflected a shift towards debt control and digital investments among family conglomerates in sectors like manufacturing and retail.