Munro IC Sugar Hosts Bakers' Summit on Sustainability

Munro IC Sugar hosted a landmark bakers' summit in Lagos, themed "Baker Brunch: Rise Beyond the Oven," aimed at addressing sustainability in Nigeria's rapidly growing confectionery sector. The event featured masterclasses and discussions on moving beyond traditional supply chains.

Chief Executive Officer Chinez Ibuoka highlighted that talent alone is insufficient for entering the competitive market, stressing the need for bakers to invest in visible branding and scalable enterprises. Cake artist Ik Ogechukwu noted the transformative role of social media in the industry, enabling bakers to create demand rather than relying solely on referrals.

Tomiwa Sekoni emphasized that modern consumers seek deeper connections with products, necessitating strong personal branding. Joel Adu, CEO of Joel Adu Studio, reminded participants that aesthetics and strong imagery are crucial in a digital economy.

The event concluded with Rilwan Shofund, General Manager of Munro IC Sugar, reiterating the company's mission to support strong branding alongside entrepreneurial growth.