FRCN and China Cultural Centre Enhance Digital Youth Engagement

During a celebration of 456 days of a cultural exchange program in Abuja, stakeholders, including Yang Jianxing, Director of the China Cultural Centre in Nigeria, and Dr Mohammed Bulama, Director-General of the Federal Radio Cooperation of Nigeria (FRCN), emphasized the need for digital expansion and youth participation. Yang highlighted the program's potential to reach more Nigerians by broadening its content and adopting innovative audience engagement methods.

He urged the integration of radio broadcasts with digital platforms, including social media and short videos, to make the program more engaging, particularly for young people. Yang also called for greater inclusion of Nigerian culture in the program's content.

Dr Bulama stressed the importance of sustained innovation and effective digital media use to support language learning and cultural education. He noted that the initiative has created opportunities for Nigerians to learn about Chinese culture while presenting Nigerian values to international audiences.