Hit FM Celebrates 10 Years of Cultural Impact in Calabar

Hit FM, founded by Patrick Ugb, commenced broadcasting on February 1, 2016, in Calabar, Cross River State. The station aimed to fill a void in the local media landscape, providing an alternative platform for voices in a region dominated by state-owned stations like CRBC and Canaan FM.

Over the past ten years, Hit FM has evolved into a cosmopolitan brand, attracting a young audience through culturally driven programming. Key initiatives include the launch of the "Carnival Calabar" as an official media partner, the "Clean Calabar Project," and the "Baller Alert Concert" to support emerging artists.

The station has hosted notable figures in music and media, such as Don Jazzy and 2Baba, and has organized events like the Calabar Entertainment Conference. Despite its successes, Hit FM faces challenges, including reliance on imported broadcast equipment and fluctuating exchange rates.

The station continues to adapt to the digital landscape, emphasizing community engagement and mental health discussions through various programs.