Infantino Defends $2M World Cup Final Ticket Prices

Gianni Infantino, the President of FIFA, spoke at the Milken Institute Global Conference on Wednesday, responding to criticism about the soaring ticket prices for the 2026 FIFA World Cup final at MetLife Stadium, where tickets are reportedly listed for $2 million. Infantino humorously suggested that for that price, one could expect hot dogs and Coke to be included.

He defended FIFA's pricing structure, arguing that the resale value reflects demand rather than the original ticket prices. Infantino compared the ticket costs to major sporting events in the United States, noting that around 25 group stage tickets would be available for less than $300.

The issue of ticket affordability has become a significant topic, especially with the expansion to a 48-team tournament and rising costs for hotels and travel. Additionally, FIFA has adjusted its resale rules in Toronto, Ontario, to comply with new legislation banning the resale of tickets above face value, ensuring that tickets sold in the official marketplace will be at original prices.