Kylie Jenner Revives 'King Kylie' with Dunkin' Drinks

On July 8, Dunkin’ launched the King Kylie Collection, a trio of pink-hued summer drinks inspired by Kylie Jenner's teenage persona, "King Kylie." The campaign features Jenner in a bubblegum pink wig and suit, presenting in a boardroom while using playful corporate jargon. Jenner, now 28 and a mother of two, reflects on the nostalgia of her past, stating, “I can’t believe it’s been 10 years since King Kylie started.” This revival follows her previous King Kylie relaunch in October 2025, which included classic lip kits and a song with Terror Jr titled “Fourth Strike.” Critics, including Moises Mendez II, argue that the current King Kylie era feels manufactured and raises concerns about cultural appropriation, particularly as the original persona was closely tied to Black culture.

The campaign's nostalgic appeal is contrasted with critiques of authenticity, suggesting that while nostalgia can be comforting, it may also signify a reluctance to evolve.