Meridianbet Becomes UFC Fight Night Belgrade Sponsor

Meridianbet has become the official sports betting sponsor of UFC Fight Night Belgrade, obtaining exclusive betting rights for the Ultimate Fighting Championship’s first event in Serbia, set for August 1 at the Belgrade Arena. This event signifies a milestone for Meridianbet, which originated in Serbia.

The sponsorship agreement includes prominent branding throughout the event, visibility inside the UFC Octagon, and placement on official event materials, as well as in-arena advertising and promotional campaigns across UFC’s digital platforms. The event will be broadcast live in the United States on Paramount+ and internationally, providing significant exposure for Meridianbet.

William Scott, CEO of Meridian Holdings Inc., stated that this partnership celebrates the company's 25-year journey, emphasizing its commitment to combat sports. Lolu Desalu, Managing Director of Meridianbet Nigeria, noted the agreement's reflection of the company's international ambitions and its appeal to Nigerian sports fans.

Margaret Otaru, Marketing Manager of Meridianbet Nigeria, highlighted the partnership's alignment with the brand's strategy to connect with sports, entertainment, and culture.