Nigeria Launches AfroVision X to Boost Creative Economy

Nigeria has officially launched AfroVision X, a month-long celebration dedicated to the creative economy, set to take place from June 1 to June 30, 2026, in Toronto, Brampton, and Mississauga, Canada. The press conference, which gathered leaders from business, policy, culture, and the arts, aimed to signal a coordinated effort to elevate Nigeria's global cultural influence and create economic opportunities.

David Bebiem, CEO of AfroVision X, emphasized the initiative's goal to design a marketplace that serves as a convergence point for creative investors, brands, and the diaspora. The festival will feature a variety of events, including fashion showcases, film screenings, music concerts, and theatrical productions, culminating in a global award platform.

Ayoola Sadar, founder and CEO of Inspiro Product, described the initiative as a means to convert Nigeria's cultural exports into formal economic engagements for local creatives. The Lago Chamber of Commerce expressed support for the initiative, which aligns with national economic priorities.