ONGA Celebrates Eid in the City with New Product Launch
ONGA hosted the "Eid in the City" celebration in Kano, showcasing its new product, ONGA Dandano. The event emphasized cultural resonance and community participation, transforming the venue with traditional northern aesthetics.
It included a digital campaign engaging consumers with a total of 1 million worth of shop vouchers. Throughout Ramadan, ONGA supported 80 mosques by donating products and providing honoraria for prayer mats and kettles.
The celebration featured a vibrant atmosphere with traditional music, intricate decorations, and interactive spaces, allowing guests to engage meaningfully. Attendees received personalized name cards, and the event highlighted the rich Arewa culture, creating a memorable experience for families and friends.
The initiative aimed to deepen the brand's connection with the Muslim community during this significant religious period.
Plus234Feed summary based on reporting from Pulse. Read the original report below.
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