Gordon’s Renews Sponsorship for Big Brother Naija Season 11

Gordon’s has renewed its sponsorship of Big Brother Naija Season 11, extending its marketing partnership with the reality television show, which is one of Africa’s largest entertainment platforms. The gin brand plans to support the new season through in-house experiences, brand activations, and digital content to connect with viewers.

Olusegun Akinyemiju, the spokesperson and Head of the White Spirits MSS Portfolio at Gordon’s, stated that the brand’s return signifies confidence in the platform's audience engagement capabilities. Sam Okolie, the Head of Category at Gordon’s, emphasized the show's importance for their consumer engagement strategy, introducing their ‘Find Your Good Time’ platform through various fan engagements.

Dr Busola Tejumola, Executive Head of Content and Channels at MultiChoice West Africa, highlighted the significance of brand partners in the show's production, expressing excitement for creating memorable entertainment moments in Season 11.