Nigerian Stakeholders Advocate Value-Driven Framework for Creator Economy
Nigerian stakeholders in the creator economy are pushing for a value-driven framework to shape the country's fast-growing influencer market. Led by figures like Obi Asika and Uche Pedro, the industry is seeking to establish fair compensation and ethical standards for brand-influencer collaborations.
The recent industry forum in Lagos, hosted by Phenom Communications, emphasized the need for a structured approach to protect the value of creators and ensure a sustainable ecosystem. Key points discussed included the importance of credible partnerships, fair compensation models, and building a more equitable framework for influencers.
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