Three Crown Celebrates 2025 Mum Of The Year Campaign

Three Crowns, a popular milk brand in Nigeria, has launched the Mum Of The Year 2025 campaign to celebrate and honor mothers in the country. The campaign aims to recognize the essential role mothers play in families, promote healthy nutrition, and reward exceptional mothers with a getaway to Zanzibar, Tanzania.

The winner of the campaign will receive a paid trip to Zanzibar, Tanzania. Chioma, the Marketing manager of Three Crowns Milk, emphasized the importance of mothers as the emotional and structural pillars of every household.

The theme of this year's campaign is "Reward Treasure," focusing on celebrating mothers in a thoughtful rather than extravagant way. Participants can enter the competition by writing a heartfelt note describing their mother's unique qualities using the letter MUM.

The competition will unfold in stages, starting from entry, shortlisting, and leading to a grand finale to determine the winner. Adesanjo Oyejide, the Senior Brand manager of Three Crowns Milk, highlighted that the.