Coca-Cola Celebrates 75 Years in Nigeria with New Bottle

Coca-Cola is celebrating its 75th anniversary in Nigeria, having first entered the market in 1951. The Coca-Cola system in Nigeria includes Coca-Cola Nigeria Limited and Nigerian bottling companies.
To commemorate this milestone, Coca-Cola is launching a new 60cl PET anniversary bottle, which offers consumers an additional 10cl compared to the standard 50cl pack. This limited edition pack represents value and is available in Coca-Cola Less Sugar and Coca-Cola Zero Sugar.
The packaging incorporates the colors of the Nigerian flag, connecting the brand to Nigerian culture. Yusuf Murtala, Senior Director of Marketing at Coca-Cola Nigeria Limited, stated that the new offering aims to remind consumers of the brand's enduring presence during celebratory moments.
Soji Omoigui, Director of Marketing Flavour, noted that the campaign will extend beyond the new packaging, featuring initiatives that honor Nigerian culture and community engagement. Coca-Cola remains committed to refreshing Nigeria and creating memorable experiences as it navigates the next chapter of its journey in the country.
Plus234Feed summary based on reporting from This Day. Read the original report below.
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