Afrinvest Rebrands Digital Platform Optimus to PlutusNeo, Enhancing Retail Investment Access

Afrinvest's digital platform Optimus has been rebranded as PlutusNeo, aiming to provide retail investors with access to a range of managed investment products through a digital interface. The platform's evolution beyond a standalone investment app aligns with Afrinvest's broader digital initiatives, including plans to introduce payment and lending services in 2022.

Despite the name change, existing users will experience no disruptions in their account details or user experience. PlutusNeo's management, led by Ayodeji Ebo, emphasizes a shift towards long-term growth and expanding its retail user base.