AREWA24 Launches "Uwa Da Da" for Maternal Health Awareness

AREWA24, a Hausa-language family entertainment and lifestyle television network, has launched a new show called “Uwa Da Da,” which focuses on maternal and newborn health. The show premieres every Saturday from 7 pm to 7:30 pm.

It addresses significant public health challenges in Nigeria, particularly in northern communities, where maternal and child health outcomes are poor. The 2023–24 Nigeria Demographic and Health Survey indicates an infant mortality rate of 63 deaths per 1,000 live births and a neonatal mortality rate of 41 deaths per 1,000 live births.

Aisha Lawal, AREWA24’s Director of Studio Production, stated that the show aims to support first-time mothers by providing practical and culturally relevant information. The program encourages pregnant women to seek antenatal care early and maintain contact with healthcare professionals.

Celestine Umeibe, CEO of AREWA24, emphasized that “Uwa Da Da” aims to inform, educate, and entertain while addressing family and community health issues.