Puma Becomes Official Outfitter for Basketball Africa League

The Basketball Africa League (BAL) has announced a multi-year collaboration with Puma, designating the sports brand as the official outfitter beginning with the 2026 season. The announcement was made yesterday, and the league's upcoming season will tip off on March 27 at the Sunbet Arena in Pretoria, South Africa.

Puma will supply official team uniforms, fan apparel, referee gear, warm-up clothing, and accessories. This partnership aims to reflect the vibrant and diverse culture of African basketball while enhancing the experience for teams, players, and fans.

Amad Gallo Fall, the president of BAL, expressed that Puma's innovative and creative approach aligns with the league's commitment to elevating the African sports industry, particularly basketball. Johan Adamsson, Puma's vice president of sport marketing, emphasized the importance of performance technology in connecting BAL with fans globally.

This collaboration is a significant step in Puma's commitment to growing the game worldwide and joins a roster of BAL partners, including Afreximbank and Amazon Web Services.