BAL Unveils 15 Partners for 2026 Season Launch

The Basketball Africa League (BAL) announced a record 15 marketing and merchandising partners for the 2026 season, which commenced on April 24, 2026, at the Sunbet Arena in Pretoria, South Africa. Among the five new partners are Amazon Web Services, Flexx, Puma, Qatar Foundation, and South African Tourism.

Returning partners include AB InBev, Afreximbank, Air Senegal, Hyundai, Rwandair, and the French Embassy. The BAL aims to reach fans in 200 countries and territories, including 54 African countries, with free broadcasts on various platforms such as Canal, Pan Africa, and NBA TV.

The league's president, Amad Gallo Fall, expressed enthusiasm for collaborating with these companies to engage fans globally. The partnerships will support various initiatives, including the BAL4Her program and the development of youth careers in sports.

The league's sixth season will feature significant promotional efforts and a focus on social impact across the host cities.