Beyoncé Becomes Sole Owner of SirDavis Whisky Brand

Beyoncé Knowles-Carter has acquired full ownership of SirDavis American Whisky, following the sale of Moët Hennessy's share in the brand. This transition comes nearly four years after the brand's co-launch in 2024, which was a collaboration between Knowles-Carter and Moët Hennessy, the luxury wine and spirits division of LVMH.
The company confirmed the change in ownership, stating that SirDavis will now operate as a woman, family, and Black-owned entity. The whisky brand is named in honor of Knowles-Carter’s great-grandfather, Davis Hogue, who was known for making moonshine during the Prohibition era.
Beyoncé expressed her connection to her great-grandfather's legacy at the brand's launch, emphasizing the power and confidence she associates with quality whisky. Financial details of the ownership transfer have not been disclosed, but the move solidifies Beyoncé's role in the spirits industry and her commitment to building businesses from the ground up.
Plus234Feed summary based on reporting from Federal Character. Read the original report below.
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